Our core services

Mechanicals for print

Mechanicals for print

The bulk of our work (91%) is the production of meticulous mechanicals for print work. We are primarily a Macintosh-based studio.

Comps, mock-ups and dummies

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Retouching

Retouching

Presentations

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Proofreading & QC

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Our services include those that an in-house art studio would provide  — but without the high monthly overhead:


Mechanicals for print: The majority of the work that we produce are mechanicals for print projects, like: 


  • Direct Marketing: OEs, BREs, variable-copy letters, buckslips
  • Packaging: primary and secondary, hangtags, inserts
  • Ads: magazine, direct response, tombstones
  • Medical: PSKs, PIs, flip charts
  • Financial: enclosures, Take-Ones, T&Cs
  • Corporate: internal communications, educational, handbooks
  • POP/POS: risers, danglers, shelf-talkers
  • OOH: window clings, office pillars, convention posters 


Comps, mock-ups and dummies: For any Direct Mail or packaging piece, we recommend that a “folding dummy” is made to be sure the components fit inside each other. An OE has to pass the “Tap Test”.


Retouching: We can adjust colors, silo images, create profiles and add drop shadows, although we usually receive high-end retouched art from a client’s photography studio which we then incorporate into our files.


Presentations: We can produce posters mounted on foam core, a short run of wire-bound booklets or Powerpoint files.


Proofreading & Quality Control (QC): Every project that we produce will be proofread against your manuscript. Along with the PDF proof that we e-mail you, we will send you a list of questionable items to review. For example, “On page 12 the mailing address is 455 Main Street, but on page 23 it’s 445 Main Street.” Or, “The logo at the top is a spot color, but it’s 4/c process at the bottom.”


Project Management: Once you approve the project, we can burn the files onto a DVD and deliver it to you. Or if you would like us to contact your printer, publication or service bureau, we can FTP the files (including a PDF for reference) and we will e-mail you a report listing the file names with the date and time that each were sent.